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by dlangpap
Wed Jun 20, 2018 11:33 pm
Forum: Kitesurfing
Topic: North & Duotone - Your Questions Answered by CEO Till Eberle
Replies: 39
Views: 13972

Re: North & Duotone - Your Questions Answered by CEO Till Eberle

So, why don't we give them a last chance and a hand to show them that there are a million better brand names than duotone. From the top of your head, put down a better brand name than duotone... I'm not a North fanboi but how about "Rebel Kitesurfing"? It's an easy task so anything will sound bette...
by dlangpap
Wed Jun 20, 2018 9:37 pm
Forum: Kitesurfing
Topic: North & Duotone - Your Questions Answered by CEO Till Eberle
Replies: 39
Views: 13972

Re: North & Duotone - Your Questions Answered by CEO Till Eberle

I'm not sure this forum is representative of the wider kitesurfing market. However, until now, I have seen one poster that thinks Duotone is better then North in 3 different threads about the subject of North changing brands and mostly negative opinions about the name, including many posters saying ...
by dlangpap
Tue Jun 19, 2018 7:33 pm
Forum: Travel
Topic: Tahiti in May
Replies: 2
Views: 1091

Re: Tahiti in May

Okay, I figured a way to pack so that it's not too much hassle and I'll definitely bring kite gear. My question now is 8 & 10m or 10 & 12m? Hey, just saw your post today. For what it's worth, I was in Tahiti in September 2014: Tahiti, Moorea, Bora-Bora and kited in the Bora-Bora lagoon. That time I...
by dlangpap
Sun Jun 17, 2018 2:26 pm
Forum: Kitesurfing
Topic: I'll have to change my name now North Kiteboarding is no more..
Replies: 341
Views: 175392

Re: I'll have to change my name now North Kiteboarding is no more..

at the end of the day does it really make a difference? as long as the core design team remains. yeah, the north brand is strong, but if they have a clever marketing team leading the rebranding, should not be a problem... except for those with a cult mentality. as someone mentioned earlier, for som...
by dlangpap
Fri Jun 15, 2018 2:35 am
Forum: Kitesurfing
Topic: Officially announced: North becomes Duotone
Replies: 69
Views: 37277

Re: Officially announced: North becomes Duotone

I’m not sure how much weight the North brand had in the success of North kiteboarding as I’m guessing many kitesurfing product buyers didn’t even know North Sails existed. Having come from windsurfing I can say it did have an important effect on me and my contemporary windsurf sails buyers. At that ...
by dlangpap
Wed Jun 13, 2018 11:19 pm
Forum: Kitesurfing
Topic: I'll have to change my name now North Kiteboarding is no more..
Replies: 341
Views: 175392

Re: I'll have to change my name now North Kiteboarding is no more..

It seems like a really lazy, to say the least, move by B&M to go with either True or Duotone as a brand, especially if you are going to have to build from zero and recover all the brand recognition that North has. At a minimum, you have to come up with a really, really cool brand name, which, defini...
by dlangpap
Wed Jun 13, 2018 9:56 pm
Forum: Kitesurfing
Topic: I'll have to change my name now North Kiteboarding is no more..
Replies: 341
Views: 175392

Re: I'll have to change my name now North Kiteboarding is no more..

A bit ambiguous really. The countdown says TRUE KITEBOARDING by Duotone, which can be interpreted both ways: Duotone is the brand and it represents "true" (real?) kiteboarding or TRUE is the brand under Duotone. Then again, the latter does not make that much sense as they should have said something ...
by dlangpap
Mon May 28, 2018 11:30 pm
Forum: Kitesurfing
Topic: I'll have to change my name now North Kiteboarding is no more..
Replies: 341
Views: 175392

Re: I'll have to change my name now North Kiteboarding is no more..

IMO, the success of ION is, that it is independent from other kite brands...a Cabrinha rider wouldn't want to wear a North lycra...but an ION is ok. Now making all North to ION will have that problem... So I doubt ION will happen. You're right. And not only that but ION also has windsurfing and oth...
by dlangpap
Thu May 24, 2018 3:14 pm
Forum: Kitesurfing
Topic: I'll have to change my name now North Kiteboarding is no more..
Replies: 341
Views: 175392

Re: I'll have to change my name now North Kiteboarding is no more..

Truekiteboarding is also kind of lame. ION...
by dlangpap
Thu May 24, 2018 2:10 am
Forum: Kitesurfing
Topic: I'll have to change my name now North Kiteboarding is no more..
Replies: 341
Views: 175392

Re: I'll have to change my name now North Kiteboarding is no more..

Although people are right in saying it's the quality, innovation, design, etc. that matter, the brand name also carries a lot of weight. In this case, North has been one of the market leaders in the kitesurfing business for a while now and North sails is practically the most famous sail brand in the...

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