This approach is really only cutting the retailer out of the picture though. A 12m from a leading brand retails for $1000-$1100. Dealer cost is $600-$700. So you can get your 12m Best at around dealer cost. Makes sense since Best is doing the distribution themselves. It's a lower overhead compared to separate distributors in every major market but some of that is certainly offset by shipping individual kites and boards all over the place. Makes sense for a small(er) outfit that cannot hope to sucessfully compete with established brands for retail shelf space and dealer endorsements and a good option for consumers. This will be interesting to watch.Kitedude wrote:looks to me that they have cut two trade levels, retail shops and international distributors,
I think old school retail practices for a lot of products could eventually fall victim to the streamlined direct based model. Look at Dell computers for example, they are the most successful desktop computer manufacturer because they sell direct (and the discounts they offer aren't nearly as significant as the ones that Best is offering in this case.)R! wrote:This approach is really only cutting the retailer out of the picture though. A 12m from a leading brand retails for $1000-$1100. Dealer cost is $600-$700. So you can get your 12m Best at around dealer cost. Makes sense since Best is doing the distribution themselves. It's a lower overhead compared to separate distributors in every major market but some of that is certainly offset by shipping individual kites and boards all over the place. Makes sense for a small(er) outfit that cannot hope to sucessfully compete with established brands for retail shelf space and dealer endorsements and a good option for consumers. This will be interesting to watch.Kitedude wrote:looks to me that they have cut two trade levels, retail shops and international distributors,
Peter does design for EH, Liquid Force & Best, but they are all completely different kites. For example, the Liquid Force mid aspect kite has a completely different aspect ratio compared to the Best mid aspect kite, and therefore handles completely differently. In Best's case, the kites were all designed based on very specific feedback about what each kite should do from Shannon and the Best team. For example, the Best Mid Aspect kite de-powers better then any other mid aspect I've flown and it is far and away the most stable kite I've flown but it might turn a hair more slowly then the LF. They are both excellent kites, and that is thanks to Peter & Eric. Then there's price, Best's mid aspect starts at $499.conway wrote:Just curious, so does a Peter from EH kites design for three brands?
EH, liquid force and best kites? Is there much difference between them all then?
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