On Friday, 23rd April, 14 international sports experts came together to see and test all entrants for the competition of the 10th ispo BrandNew Awards. This time 126 young companies from 19 countries applied with their innovative products. 30% of entries were from Germany, 29% from USA, 10% from the UK, 22% from the rest of Europe.
After a long day of lots of discussions the jury decided on the winners of the seven categories as well as the Overall Winner: http://www.ispo-brandnew.com/start/
Kite Chicks - Winner in the Category Sportswear
CoolMax® Sportswear Award - Kite Chicks http://www.kitechicks.com
Kite surfing is the latest, and currently probably the most dynamic, board sport. A passion for this dynamic sport with its jumps of several meters' height is not limited to males, but also shared by young women. These young women are the target group of the products designed and developed by the passionate kite surfers of Kite Chicks. While functionality is an important aspect, their emphasis is on feminine and sexy designs. The jury was excited about the courage of these young women who apply their lifestyle and skills to a segment of a dynamic market.
m2b newsletter / Ausgabe 04.2004 http://www.m2b.de