$800 for a kiteboard, lol.
Yeah, lots of boards are beginning to poke that barrier. I do still ride my Underground Magic Carpet that I bought for $800...in 2003. So I guess in retrospect, maybe they've been in that vicinity for a while...
I do have to point out that Litewave actually reduced his prices this year (first time I've ever seen that from any brand) and that Kick-S is actually $599. Pretty good for a complete board these days. Of course, "Disclaimer: I sell Litewave, too".