There is definitely a high male:female ratio, but you can differentiate yourself. If you're not the leanest, sun-kissed, bronze god surfer type (I, for one, am ugly as sin) then I think it really helps to be the one guy on the beach with a real job.
In the beach babe's eye:
$$$ > Dead-Man > 540 handle-pass
Kite Chicks are usually fun, outgoing, adventurous. You know, real thrill-seeking types. You can do the math there.
Happy Hunting to everyone...