This is exactly what I'm talking about: http://www.realwatersports.com/2011-best-taboo
A 9m or 10m kite for $399!
If that was the every day price for all Best kite models and sizes; they would be the most common brand used. Price sells.
A company could not survive selling kites at these prices for the latest gear. I know for a fact that even direct selling at these prices would find it hard for a kite company survive if they employed more than 1 person. A friend is a team rider/tester for a company that has their kites & bars produced in china and get their kit for cost price that isnt much different to the above price
Add in that an distributor/shop would want to put their mark up on ay sales, and selling at this price for RRP would mean they were moving units at a loss!