When you say trade? Do you mean price from importer to store?Tone wrote:That's fine you think I might be wrong.
when trade on a 12m kite is £550 from importer, how much do you really think the brand is making?
I think the stores pay a lot more than that. I think stores make about 30% as I think the importers do. This is not something I know, but from other sporting goods industries...
Actually I do not know. I would think maybe 50% which would the price to kiteboarding companies maybe 450-600?
I do think it depends on what cost you take into consideration. Are you talking about materials only? Or the fact that you have to run a whole organization around it too?
I did this long guesstimation long time ago, but could not find it.. I think I was pretty close. If I was to guess I would say kite from factory would be $250-300 (kite only)? That is not the full cost for a kite though. It is a complete misrepresentation to say so.
Now when people read that they go wow that is very different from the price I am paying, yet they do not take into calculations all the other things going into a kite...neither do they realize that when they pay for a can of corn, the corn itself is maybe 6-9 cents of the $1.50..probably less, the rest is packaging, transport, quality assurance.
In kiting you also pay for R&D and the marked is very very small. We've had this discussion countless times here but for some people this is just really hard to grasp...