Look exactly as some NBL boards a few years back (Aboards craft their boards there).
That doesn't mean they aren't any good, just mentioning nothing new (only graphics, accessories),
Seems to me you have seen only photos with these boards and never been to a real riding
In this summer i was choosing new board for myself, I tested boards of various brands. And stoped my choise on X-series board 2014.
I was satisfied with it and surprised, because It is great board and has new even better options as my friend's X-2011, which i have tested.