They said it themselves, it was 70% height, and 30% style. That's the criteria. So theoretically, a dude that boosted 25 meters, with a stylish grab or boardoff with a landing like stepping off an escalator would beat the dude who busted out a 15 meter unhooked megaloop. Sure, the unhooked megaloop part is technical and requires balls big enough to force the rider to have their boardshorts custom tailored, but then again, following the format of the competition is key. After all, a kitesurfer can't win a surfing competition.
I also agree with Plummet's assessment of the atomic butt-check landings being a fail.
Peter, the kiteloop is what makes that soft buttery landing possible on a 20 meter jump. But that's a kiteloop, typically performed after the apex of the jump. A megaloop is started before the apex of the jump, often leaving the kiter higher than the kite at the apex of the jump.
The insane technical wakestyle tricks and megaloops are what wins all the other competitions, for sure, but KOTA is still all about the boosting.