a black kite is the worst of all IMO, as you have no chance of being spotted, if you are in trouble far out - compared to a brighter colour
I generally don't care about the look or design ... I am all for the best functionality at the cheapest possible price (not so much because I am cheap, but the better deal I find the more toys I can get
I ended up with BWS kites and I appreciate their no nonsense style....one solid colour with a small logo and that's it. What I don't like is that the one colour is black. In the grey on grey world of west coast Canada in winter, this is not ideal for a rescue situation, or even for your friends to be able to see you are out ... nearly invisible. I'd much prefer hi viz neon any colour ... makes for better photos and videos too.
The next worst is the used ex school ones with JEEP in massive letters on top ... now that is an identifiable kite! But the price was right, so works for me. So there's a side question for the thread ... if you could get a price break for putting advertising on your kite, would you do it? How much of a price break? Maybe a business opportunity for some entrepreneur out there.