Contact   Imprint   Advertising   Guidelines

Kiteboarding marketing

forum for kitesurfers

Medium Poster
Posts: 70
Joined: Thu Dec 16, 2010 5:10 pm
Kiting since: 2003

Kiteboarding marketing

Postby kite252 » Thu Jun 08, 2017 11:56 pm

Hey Guys,

I’m doing a college marketing project and looking for opinions in a niche market.

What Kiteboarding brand do you think has the best marketing and why?

Does it influence your buying decision? If not, what does?

Thanks in advance.

User avatar
Very Frequent Poster
Posts: 4374
Joined: Mon Apr 19, 2004 12:12 pm
Kiting since: 0
Brand Affiliation: None
Location: Ontario

Re: Kiteboarding marketing

Postby Starsky » Fri Jun 09, 2017 1:05 am

In the beginning Slingshot had the best marketing. If you have been kiting since o3 you might know what Im talking about. Played well in a young sport to be the bad asses. I never bought any of their gear back then, but own plenty of it now. They lost their edge way way back, but I still dig what they did. Later on Liquid force had the best team ever assembled in the sport. They could throw down to the last man. In boots or strapless all of em had killer style. Funny enough LF is one of the only old school brands I have never owned... scratch that, my first boots were LF, but that's it. They have an eye for colour combos but the gear itself does little for me. Now there are absolutely none that I am drawn to..... Nah, maybe BRM for their clean grass roots vibe. Its a fresh approach in this market. Have a couple of those that I bought used, but copied the bar instead of buying it.

Very Frequent Poster
Posts: 831
Joined: Thu Feb 13, 2014 4:40 am
Kiting since: 1900
Local Beach: San Francisco
Gear: Why should it matter?

Re: Kiteboarding marketing

Postby NorCalNomad » Fri Jun 09, 2017 2:52 am

You should try calling up some kiteboarding magazines and news outlets. They'll give you a much better picture than asking the mostly old fogies here (yeah I know there are a few cool ones of you here)

Frequent Poster
Posts: 448
Joined: Fri Jul 02, 2010 11:47 pm
Kiting since: 2006
Local Beach: Sunshine Coast
Favorite Beaches: Cotton Tree
Style: surf
Gear: Switch
Brand Affiliation: None
Location: Australia

Re: Kiteboarding marketing

Postby topmick » Fri Jun 09, 2017 4:17 am

Board Riding Maui, now that's a niche market right there.

User avatar
Frequent Poster
Posts: 327
Joined: Sat Sep 14, 2013 5:17 am
Kiting since: 2010
Local Beach: Tampa
Favorite Beaches: Islamorada
Style: airstyle, oldschool, freeride
Gear: Rebel 15, 12, 9
Brand Affiliation: Duotone

Re: Kiteboarding marketing

Postby lindseym » Fri Jun 09, 2017 5:30 am

I think some of the best marketing is done by North, overall. I'm no marketing expert but it seems like they are one of the tops in terms of professional production and brand management. Epic (Dimitry) has done a great job of brand promotion through video and social media. All this said, I've never bought a kite based on any of this. The source of my buying decision is simply testing a friend's kite or demo'ing one. Only then can you know. Kiteboarders are a funny breed. Most of us are highly selective because we can feel the subtly between kites. If its not "just right" then its not likely that we will spend the $ on buying the kite. Its a significant purchase so things need to be spot on. For me, performance has always been the buying decision tipping point, never only cued the interest.

Frequent Poster
Posts: 454
Joined: Tue Dec 08, 2015 5:36 am
Kiting since: 2050
Style: Yes
Gear: North Dice
Shinn Monk the One
North Nugget
Zeeko foil
Brand Affiliation: None

Re: Kiteboarding marketing

Postby Lokihel » Fri Jun 09, 2017 7:47 am

The best professional marketing is North Kiteboarding in my opinion. That's because their are part of the North Technology Group, and also because NKB's headquarters are in Germany.

For a more personal marketing style, I would say BRM or EPIC. For both these brands most of the work is done by a small team who do just about everything.

Medium Poster
Posts: 70
Joined: Thu Dec 16, 2010 5:10 pm
Kiting since: 2003

Re: Kiteboarding marketing

Postby kite252 » Mon Jun 12, 2017 6:14 pm

Thanks for the input everyone. I have reached out to a couple industry mags, good advise, thank you!

User avatar
Very Frequent Poster
Posts: 981
Joined: Sun May 04, 2014 1:58 am
Kiting since: 2007
Local Beach: Hatteras Island, North Carolina, USA
Central Florida, USA
Style: Freestyle and Airstyle
Gear: Liquid Force NRG, FS Speed 4 Lotus, Pansh Aurora II,
RRD Poison, Axis Ltd, RRD BS45, SS Glide, SS Ankle Biter
Brand Affiliation: None

Re: Kiteboarding marketing

Postby FLandOBX » Mon Jun 12, 2017 6:42 pm

"Marketing" is such a broad term. It can encompass so many different things. IMO, all of the following constitute "marketing":

Advertising online or in glossy kiteboarding magazines.
Assembling a roster of talented pro riders who use and "pimp" your products at international competitions.
Assembling a roster of (often less talented, but highly personable) "ambassadors" who use/"pimp" your products at local beach.
Actively participating in forums like this one with marketing and building customer relationships as goals.
Staging demo days so potential customers can try your products.
Providing top notch customer service and support, including being responsive and helpful when things go wrong.

Personally, I think the customer service/support side of "marketing" is most effective and important. Epic Kites (Dimitri) is one of the best at this. (I have no affiliation with Epic and don't own Epic gear.) Epic's being a smaller company allows Dimitri to deliver that personalized service that develops brand loyalty. Service and support are keys to effective "marketing", IMHO. :thumb:

User avatar
Medium Poster
Posts: 127
Joined: Wed Jul 13, 2016 6:53 pm
Kiting since: 2011
Local Beach: Amsterdam, Zandvoort
Style: Hydrofoil + big air
Gear: Cabrinha, MHL Lift
Brand Affiliation: None

Re: Kiteboarding marketing

Postby palmbeacher » Mon Jun 12, 2017 7:22 pm

Some best practices imo:

Cabrinha - for having the best brand ambassadors with big social media followings
Core kites - for co-creating a Game app to market their kites
Maui Cloud - super niche, but Greg puts out amazing videos of himself doing awesome tricks
Mystic Kiteboarding - for sponsoring movies such as Chapter One

Marketing has little impact on my buying decisions, I prefer to get my input from before buying something new.

Medium Poster
Posts: 70
Joined: Thu Dec 16, 2010 5:10 pm
Kiting since: 2003

Re: Kiteboarding marketing

Postby kite252 » Mon Jun 12, 2017 8:23 pm

Hi there again.

I want to try to get a grasp for worldwide or at least national marketing if possible.

One thing I'm noticing in just the last two comments is FLandOBX thinks Dimitri does a great job. I agree, he is very impressive. But he is also from the OBX so likely you see more from him than others do in different regions.

Also Palmbeacher, thank you for the more detailed breakdown. Good point that different brands do an equally good job in different ways. Which one of these do you think is more important? Sponsoring big projects, such as Chapter 1 or best brand ambassadors and social media presence? I also believe Mystic as great marketing, but they were not the sole sponsor of the movie. I believe Cabrinha, Naish and others where behind it as well...(I could be wrong)

Thanks again for the continued input!

Return to “Kitesurfing”

Who is online

Users browsing this forum: Bing [Bot], Guttorm, Yodarocket31 and 26 guests