wrogu wrote: ↑
Thu Apr 19, 2018 7:18 am
The change might be a good thing. Its a lose/lose situation. The true NKB will lose custmers to other brands for sure. Imho only way to keep the customers and attract new ones will be keeping the good design and lowering prices. At least for a while.
I’m not sure customers will leave just because of a name change.
I can see a media blitz in July, same performance and quality, new name.
Let’s hope that is also new lower price.
Oddly enough true-iteboarding.com is registered already to the true NKB
I can’t see north sails licensing the north name to another windsurf or kitesurf company.
It would have to be a new company, wouldn’t have the same cred as NKB market share and would hurt the North name.
After all what business in their right mind would saddle themselves with a licensing agreement where they paid a fee for every kite they made just for a name that because it it not the true NKB might actually reduce sales?