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Officially announced: North becomes Duotone

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hajvar
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Re: Officially announced: North becomes Duotone

Postby hajvar » Tue Jun 19, 2018 4:35 pm

Interesting article!

All models will be in store in August!

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Re: Officially announced: North becomes Duotone

Postby alford » Wed Jun 20, 2018 4:38 am

OMG, what? Say it isn't so!

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Re: Officially announced: North becomes Duotone

Postby maffhieu » Wed Jun 20, 2018 10:06 am

hajvar wrote:
Tue Jun 19, 2018 4:35 pm
Interesting article!

All models will be in store in August!

EVO too ???

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Beardytello
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Re: Officially announced: North becomes Duotone

Postby Beardytello » Wed Jun 20, 2018 10:13 am

maffhieu wrote:
Wed Jun 20, 2018 10:06 am
hajvar wrote:
Tue Jun 19, 2018 4:35 pm
Interesting article!

All models will be in store in August!

EVO too ???
No mention of Evo.

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Re: Officially announced: North becomes Duotone

Postby Peert » Wed Jun 20, 2018 10:18 am

hajvar wrote:
Tue Jun 19, 2018 4:35 pm
Interesting article!

All models will be in store in August!
mono too ???

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Re: Officially announced: North becomes Duotone

Postby SaltWaterDog » Wed Jun 20, 2018 10:36 am

Last edited by SaltWaterDog on Wed Jun 20, 2018 1:22 pm, edited 1 time in total.

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Re: Officially announced: North becomes Duotone

Postby Toby » Wed Jun 20, 2018 12:07 pm

Not sure if all at the same time, since they have their cycle...

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Re: Officially announced: North becomes Duotone

Postby purdyd » Wed Jun 20, 2018 1:10 pm

When are the new Duotone kites and boards coming to market?
The Duotone brand will be officially launched on 1st of August. Previously, the market launches of the Vegas, Rebel, Dice and Neo kites were spread from August to October. This year the Duotone Vegas, the Duotone Rebel, the Duotone Dice and the Duotone Neo will be available in-store in August. Our entire range of Twintips and Surfboards under the Duotone brand will also be available at that time. The second product push will then follow in February 2019.

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Re: Officially announced: North becomes Duotone

Postby alexeyga » Thu Jun 21, 2018 2:15 pm

With all the money they saved by not paying for the "North" brand name - they couldn't hire a decent branding consultant to come up with a sound name.

"North" was a strong, juicy word with meaning and context behind it - in light of which one can't help but wonder - where the hell a blunt and awkward-sounding contraption like "duo-tone" originated from? And how do they see people using it?

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Re: Officially announced: North becomes Duotone

Postby RustyChain » Thu Jun 21, 2018 2:40 pm

I did like the name "North", but I come from sailing and windsurfing, so it had some name recognition. Duotone is not great but when you think of Naish, Cabrinha, and Burton (snowboarding I know) they are just the random names of the guys who founded the company.


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