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North & Duotone - Your Questions Answered by CEO Till Eberle

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GraemeF
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Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Postby GraemeF » Wed Jun 20, 2018 2:16 pm

Til Eberle ffs the man who didn't want North to engage in kitesurfing in the first place.

This is a catastrophic blunder of epic proportions imv, as usual, corporate ego's clashing and screwing a totally niche market with their bean counters..

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Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Postby ThickAir » Wed Jun 20, 2018 2:17 pm

So funny. I've been on North gear for 12 years now and have never heard of this guy. Now, all of a sudden, we see 25 completely staged photos of him surveying all the equipment with his duotone shirt on, acting like he designed it all. Does this guy even kite?

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Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Postby Kamikuza » Wed Jun 20, 2018 3:02 pm

Peert wrote:
Wed Jun 20, 2018 8:33 am
Brand loyalty is not a religion? Is it?
Not for me but hating a brand is :D

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Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Postby Topaz » Wed Jun 20, 2018 3:20 pm

It's funny how brands and marketing play tricks on us.

I saw kiting for the first time in a time and place where pretty much everthing was North, Cabrinha and Naish. And now those are the brands that I buy.
Now I have mainly North kites, but I don't see myself buying Duotone's. I foresee my next kites to be Naish, in spite of the infamous Octopus.

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Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Postby Toby » Wed Jun 20, 2018 3:33 pm

Till kites since a long time. Passionate about it.

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Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Postby Kamikuza » Wed Jun 20, 2018 4:00 pm

I got more comprehensive and comprehensible information from the PinkDuotonePride thread.

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Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Postby alford » Wed Jun 20, 2018 7:30 pm

Peert wrote:
Wed Jun 20, 2018 8:33 am
Why do you guys assume Cabrinha clients won't buy ion if they find out the brand has some relation with another brand North/Duodenum?

Brand loyalty is not a religion? Is it?
Post of the day! Duodenum. The first part of the small intestine immediately beyond the stomach, leading to the jejunum.

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Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Postby wjb » Wed Jun 20, 2018 7:51 pm

Sorry I am not buying a kite with the duotone name on it. I read the interview and they somehow they talked themselves into it being a good name. It is bad marketing. The name is clunky and lame. Nobody knows how to pronounce it. It sounds like a vacuum cleaner. I have been a loyal North kiter since I bought my first Vegas in 06.

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Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Postby kiterocky » Wed Jun 20, 2018 8:06 pm

Duotone name its better...i never liked North..when i think North i feel cold and no kite spot ...North its more Mountain ...Duotone its more Hot..warm water ...beach ...hot girls..Duotone better

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Re: North & Duotone - Your Questions Answered by CEO Till Eberle

Postby Legless » Wed Jun 20, 2018 8:15 pm

If you want to know more about Till, then you could read this...

https://www.iksurfmag.com/articles/issu ... influence/

He's super passionate about kiting and is the reason you have all the Rebel's Neo's and Vegas's to play with now. He's a very hands-on guy when it comes to Boards and More, and he kites whenever he can too, pretty handy in the waves... ;-)


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