hehe... Underground is not about hype, but if you want a reason I will explain a bit:
The summer is just about to kick in in NZ and that is when Underground is starting to test new prototypes, then when they found what they are happy about for 2008 they can start to build these boards the same day in their own factory right next to the main testing spot.
So when the first 2008 boards will be available in early 2008 it is the newest design available on the market.
Not much more to say really... maybe Adrian will answer too.