In response to those clamouring for me to reveal the true identify of PMU, here goes (drumroll):
My real name IS "PUMP ME UP".
I was baptised "Pumpme" and my surname is "Up". Ummmm. Hang on....no ... maybe I was baptised "Pump" and my surname is "Up" and adopted the middle name "Me" later in life. Errrr - no, that's right, I was baptised as "Pump" and my surname is "Me Up".
So to all you ram lovers, feel free to refer to me as "Mr Up", my business title of "Pump Me Up", my pub name of "Pump Up", or even what my friends call me, "PMU".
Cheers,
Pumpy