I thought it would be fun/helpful to start a thread that talks about what everyone likes and dislikes about our industry's marketing efforts. Specifically, what works and what doesn't?
As a CUSTOMER, what would you like to see more of (or less of)?
Some people want to see more videos, some want photos, others want reviews, etc. Some companies take the time to respond to users on this forum (some like this, some don't).
I'll start... Here's what I like and want to see more of:
Detailed photos and video tours of the products - Doesn't have to be super high quality in my opinion. I love to see YouTube quality "product walkthroughs" like the ones from Surf Expo. I want to see more about how gear works, not a crazy video of some guy doing the coolest tricks ever. I want to see the kite, bar, harness, or whatever in action. If things have changed from the previous year, I want to SEE the changes even if it's some sort of illustration or photo. Lastly I want to see decent pictures of all the color options a kite comes in.
Regarding demos, I think every kite company should make it easier to connect customers, shops, reps, and team riders. Along these lines a simple "Request A Demo" button on their websites with a quick web form would do the trick. Also, show a list of all the shops that sell your gear.