Tourism has never been like this, the conventionalists may say. Very true. The tourism sector has changed a lot that you seldom hear about the mass tourism packages nowadays. Instead, what you hear is news about spice tourism, cultural tourism, kerala ayurveda tourism
, Eco tourism etc.This shift from mass tourism to niche tourism is very significant and the main difference between the two lies in their methods/aims. Mass tourism employs a process in which a lot of tourists with different interests are taken to sightseeing, which will be pre-planned conventional tourist destinations decided by the tour operators. But niche tourism is consumer -led and it offers various packages to various tourists. The tourists are given freedom to choose the package that caters to their interests and hobbies,
Hence, if a tourist is interested in exploring the culture of a country, he can select a tour package which includes a visit to heritage sites or art museums. And if he is a wild-life enthusiast, he can go for a package that focuses on a visit to wild-life sanctuaries. Like these examples, there are a lot of niche tourism opportunities; and these can be again diversified into smaller niches. For example, cultural tourist can be an art tourist who explores the art life of the region or can be a literary tourist, who explores his/ her favourite writers’ roots and the milieu of their writings. With such a variety of opportunities, it is only natural that the niche tourism has found a lot of takers in the global market.