[Gumball] certainly is no dummy, though blaming a subordiante is never a cool thing to do.
"One of our graphics guys made a mistake and no one, myself included, caught it. Apologies to Ozone, they make nice foils for snow. "
Interesting. He didn't name names, he said "one of our graphics guys". He also admitted that he failed to catch it. It never looked to me like he was blaming a subordinate. He was taking responsibility, and giving an explanation as to how it happened.
More importantly - who cares? I don't own a Best kite, but I don't think they're going to destroy the entire Sport either. Nor will they single handedly bring the price of all kites down to $200. Competition is good. Best is just the first company in this sector to fill the "direct to the consumer" void. If not them someone else. We can already see that others have joined. My crystal ball tells me there will always be kite companies with distributors and retailers, and there will always be direct to the consumer companies as well. Take your pick.
I hope kites will come way down in price, but I'm not so sure they will. They've been making paragliders for a long time, and they still cost a whole lot more than our kites.