This is simple!!
This is Toby`s Bar.
There are Redbull signs, Carlsberg commercial astray, Miller banner on the pool table, and yes you can talk all you want about the new Smirnoff ICE, how great it is, how what ever you want to talk about....
But Smirnoff comes in and flash their new drink, even giving free samples to anybody that want`s to go in Toby`s bar, and drink it in his bar.
Toby says, fine you want to show-serve-promote your Smirnoff ICE here in my bar, it cost 850 euro, just like Miller-Carlsberg-Redbull etc....
Smirnoof says, f*** OFF, wee have freedom of assemble, freedom off doing/saying what we want, and make money off your bar, whitout giving a dime back...
Well.. Mayby thats ok in Toby`s bar, but dont try that stunt in mine!
IMHO, Switch is a disgrace to good business behavior in any branch, by any standard! What are they thinking? If they are here in 5 years still, is it the same?? They think they are the only ones that shouldn't pay for advertising in this industry?
Embarrassing!