Sent: 05 December 2005 17:51
Subject: kite Video
Since you are the marketing director, I wanted you to know how I feel about the new xxxxx Video and my perception of Best.
I am looking to purchase a bow kite before spring. I like the design and the price of the xxxx. After seeing the video, I have decided in no way that I will be purchasing a Best kite. I do not want to reward Best for using sex to sell their products.
After watching this video, my perception of Best is as a sleazy organization that will do what ever it takes to make a sale. I view the leaders of this company that allow sex to be a significant part of this video in representing them, their product, and their company, to be people that could use some help from sexual addictions.
I am all for helping people out of these ways of life, but I will not support this way of life in advertising. As marketing director, you can make a big difference in the messages your company sends to the public. I hope this feedback is received constructively, as I want to help Best with this and not just be another Best basher.
Thank you for your time,
xxxxx and xxxx
xxxxx and xxx,
Thanks for your feedback on the promo video for the Best xxxx, I'm glad that you liked the look of the equipment in the video enough to consider purchasing Best as an option.
I am of course saddened by the fact that you think we may have overstepped the mark in this instance with our gratuitous use of sex throughout the video to help promote the new product.
I must say that to be entirely honest, I find myself in full agreement with you regarding our flagrant use of images of a young woman in only a bikini on a beach. And it makes me glad that I demanded that we cut the scenes of the young gentlemen parading around the beach in only a flimsy pair of shorts.
I can only hope that you can accept my sincerest apologies at this time for any offence caused, and I will make sure that I keep your comments in mind the next time I am censoring promotional video content.
Thank you for your vigilance.