Seriously though, you guys aren't suing over a dumb phrase like WATER TIME, right? Call someone "high up" and ask. Then just hop on and say you're not.
If you really are suing, it seems odd.
Nearly ALL kite shops and instructors have used that term for years.
I remember wakeboarding at least ten years ago and hearing "there is no substitute for time on the water. Water time is everything".
It's such a mundane and overused term. Do you guys really think that term WATER TIME is so friggin' catchy that newbies will read it off your site and say
"Damn... I gotta go there... WATER TIME... baby... friggin' A.... that sounds INSANE in that description!!!!"
Do you really think the term will distinguish your program's lesson description that much from others who simply remove the term and substitute "Time on the water" or similar? WATER TIME hardly distinguishes one Joe from any other in a lesson description, it's ludicrous to believe otherwise. That's why I know you can't really be suing over something so silly. Who thought up this rumor? It's crazy.
Funny, I've type WATER TIME now several times and it really still lacks any catchiness, pizzazz or .... shi.t it's really just a lame as.s phrase, isn't it. The more I type it, it becomes clearly non-original, boring... just lame.
The more I think about, the lamer it gets.
Do any other shops actually use that phrase?
They should be ashamed if they do, it's a lameas.s marketing phrase that lacks any originality whatsoever. Man, it's like worthless, really.
Sue over it. Nahh... Who started this silly rumor. Only a fool would sue for such an overused, non-original, lamea.ss phrase.
Ahhhh... that's what you are suing them over (assuming it's not a rumor). Real is suing other shops and instructors for being non-original lameas.ses and using a lame term. Finally.... I knew if I just kept typing it would become clear.
Phewww. I feel better knowing that you guys are just doing your part to spur on more original thought in kiteboarding marketing by insisting all others stop using such a lame term.
Did you really have to sue though? Seems like such a lame term, people would just say "No problem, that term sucks anyway".