Best thing to do is dont use Cebu Pacific in the first place, they are by far the worst airline flying the Manila to Caticlan route, if you have a flight past 2pm you are probably going to have the small propellor plane flight cancelled and 2-3 flights all put on 1 jet aircraft and flown to Kalibo anyway.
You will get no refund on the extra luggage you have been charged for (Caticlan 10kg-Kalibo 15kg) or the more expensive ticket paid for a Caticlan flight, or any compensation for the loss of time.
The best Airline to use is by far Seair
if you really want to fly into Caticlan, as they dont have a office in Kalibo you will always fly into Caticlan. Right next door to the terminal entrance is there Cargo Counter and as Toby says your luggage will more often arrive before you or on the same plane and for 1/3 of the cost.
Flights with Seair are reasonable going to Caticlan, however a bit more expensive (3 times as much) as all other airlines are for the return journey, never can quite work that one out yet in 4 yrs living there, but guess the bosses of the airlines gotta get there annual bonus paid for somehow?
PS. Spend a tiny bit extra and stay away from Cebu Pacific, it wont be a good start to what otherwise will be a wicked time in Boracay. http://www.pinoytux.com/linux/cebu-pacific-sucks