I will be the first to admit when I make a mistake. I recently criticized the price of a few brands increase in pricing from 2012 to 2013, the North products I have tried for 2013 definitely justify the increase in price. You just cannot compare their new straps and pads to normal mortal ones. Also the bar is really really nice. So I was wrong, I was wrong all the way across the chalkboard and all the way down. The new kites I saw are definitely worth the difference in price if you kite alot. I can kite probably more than 300 days a year where I live my equipment must last. I only have a set of pads and straps as of now but will definitely give their kites and bars a thought when I purchase my next ones. I currently ride RRD kite.
I have no affiliation.
no, you were not mistaking at all. everybody should criticize increase of the price!
now, how they make for example the bar or pads more expensive? do they add some diamond dust or gold flakes in them? no, they just make them different, but not 100%. so, components which were good enough already in the previous models don't need improvements and additional R&D cost.
only the portion of crappy parts of the previous model needs improvements. those same crappy parts on which supposedly they (quote)"spend vast amounts of time testing, refining and tuning their kites"
so in fact they spend less on each newer model of kiteboarding equipment.
just read this:
Quality means a lot to North Kiteboarding. For this reason we have focused our efforts on the best quality management possible over the last few years. We expect lasting performance in a wide range of conditions from our kites. We expect to design kites that fulfill and surpass the wishes and demands of our customers. To ensure we can attain this goal, quality begins at the very first stages of kite manufacturing. We know that a product is always only as good as its weakest detail, which is the reason why all details in construction and production methods have been and continue to be analyzed and optimized over the years. We like to simply call this design and quality standard Progression Q. In this ongoing process, we continuously work on improvements, but the basic idea remains the same: By standardizing details in construction and design across our entire range it has become possible to optimize production processes and to use materials more efficiently. The result is products that are all automatically at the same level of quality at any given time. Both of our kite designers work together closely so that each kite model in our range automatically benefits from every new idea or experience. Pro Q represents durability, timeless performance, and the highest possible quality control standards.
seams like only things on which they spend more money are senseless marketing texts and colorful promotional videos.
i have no affiliation either, so all mentioned above suits other brands as well