A company could not survive selling kites at these prices for the latest gear. I know for a fact that even direct selling at these prices would find it hard for a kite company survive if they employed more than 1 person. A friend is a team rider/tester for a company that has their kites & bars produced in china and get their kit for cost price that isnt much different to the above price

Add in that an distributor/shop would want to put their mark up on ay sales, and selling at this price for RRP would mean they were moving units at a loss!

RTZ, i clicked your link and by the time you click the 9m size, with bar and bag and pump it comes out at $749. Which is an average price for a 2011 when 2013's are in the market. Lets face it, you are talking about REAL kiteboarding who aren't in this game for anything but bottom line.

DRC