plummet wrote:interesting discussion. Theres no bricks and mortor shop here. Just dudes selling kites out of their van and then working a normal day job. But the local market of 30-40 kiters is way to small to sustain a shop.
Anyway the cold hard reality of sales is that some people will be prepaired to pay the full price and some will not. The good saleman can add value and sell the product and also discern how much the customer is prepaired to pay and offer him an appropriate deal.
If you get mad at the guy whose bought the wet suit online and not from your shop then start to look in the mirror and question your own sales ability.
Yes 5% of something is still better than 30% of nothing.
I'm not suggesting that a shop drops its pants and sells at low margins. i'm suggesting that you need to upskill and learn how to find ways to sell that product to the bargin hunter. yourve goto get cunning and work out ways to draw the customer to you.
I like the kite inflation idea if you have a shop at the beach. buy my kite at full retail and get a years worth of free kite inflation.
live weather station and webcam... if you buy a kite of me heres a password to my private live online weather station and webcam....
I think that's a neat idea. Buying a certain amount of product per year (or just paying an annual fee) could make you a 'store vip' or whatever, giving you access to free pump ups, kite/gear cleaning and checkups, discounts, private surf cams and weather stations, free entry for store-run 'rum races', road trips to cool spots and other similar perks. Personally I'd pay decent money just to get access to accurate realtime beach weather data and webcams.