It might well be a good kite along with the other PL LEI's. But their prices are doing them no favors. Suggest to Vliegerop to lower their prices if they want to move volume. Or maybe they like selling the amount of kites they do per year?
If things don't change; you may have the only 12m Swell kite on the continent! A flooded and tough market to be in.
The two ends of the scale are price point kites(that sell on the merits of price) or
known, quality without a doubt, kites that one can trust to be a good kite. The bigger established brands(North, Naish, Slingshot, Cabrinha). No one would have any doubts to the quality or if the kite was going to "work for them" or not. No one would have reservations spending money on the big brands. All the other 20 or 30 brands are stuck in the middle until either they offer something new, unique or different, or undercut the rest on price.
If I have 30 different brands of a similar model kite to choose from; it would seem one would choose either based on price; or the other end of the scale(established brand). It's tough to be stuck in the middle.
Ideas:
A cheap, small "highwind" kite. One doesn't exist.
A long while back; I bought a new closeout 2010 SS Key 7m complete for $400. Seems like there would be a market for a good cheap kite for those rare highwind days?(or maybe not!?)
A cheap large, lightwind only kite. Consider it's going to be used in the lightest of wind. If it's made light; it should be cheap if it's only ripstop nylon and no Kevlar?
Sling Shot has mentioned making kites in the USA. CrazyFly has mentioned on their website making kites in Slovakia.
Shipping costs from China and high factory production costs might make it worth doing some math on. Lots of places do kite repair? Make complete kites too?
Or get one of the 5 China factories to build kites at a lower cost?