Because they're made in a brand new purpose built facility rather than some warmed over ex snowboard works in East Transylvania..
Built with resin so green you could wash your hands in it, from Trees in managed forests no further than 50 miles away from the factory, which uses energy from a hydroelectric power source right outside the door, with a secret process that bonds urethane to the rails like no other company in the world, by riders who design the boards and have been in the business since the beginning and not some recent bandwagonneer..
Ride one, you'll soon see why they don't perhaps have to big up the marketing bollox and they're also putting jobs back in the USA which is not a bad thing...
I've seen the factory, wood goes in one end and boards come out the other, they do everything on site, even printing the graphics and it is a hand process by skilled laminators...
Even made me this Jubilee special whilst I waited... the new Asylum with a Brit flag on it, one day they might even ship it to me..
Great story GraemeF. Thank you for sharing ! Some cool dudes over there at Slingshot