More companies = more choice, more varitety, more competition a fairer market.
I moved from one of the expensive brands to a smaller brand as I could not afford the asking price. Nothing else as I loved the kites.
The new kites I fly are excellent and can not fault them, in fact I'm loving then and would highly recommend them. the Bar is not as high end but it's still bloody good. I can almost by two kites now for the price of one of the others.
Where they save money (my thoughts based of f@ck all evidence) they only make two types of kite, they don't churn out loads of video in exotic locations the don't sponser the best riders and cart them round the globe.
In essence they do what they are good at and concentrate on make their two kites and one board the best it can be for the widest audience and it work and works well.
The big brands have to pass the cost of the sponsored riders and competitions and videos and online adverts and magazine shoots etc. etc on to the customer (as that is business)
Now I'm not complaining as I love to read and watch all that sh@t it's what keeps me stoked and addicted, its just in my present circumstances I cannot afford it.
I do change my kites often every one or two years. as I'm a bit of queen like that
P.S. I enjoyed getting that off my chest thanks for the post