Was that name chosen by a German?
I thought mist was an expletive in German and meant something like crap?
I pointed that out already about 2 month ago, in the first topic when they mentioned their new kite.....
A company like Blade must be able to sell their kites on a global scale if they want to be successful. To be able to do so, their marketing MUST be proficient in English, and they should test run the names they choose in at least the 5 major languages!
This year's marketing campaign is a FAIL:
==> negative implication, rather say innovatively slanted or something that has a positive implication
==> means "TOTAL CRAP
" in German. Good luck with selling any in a region with > 100 million people, and some of the biggest kite markets globally.
I'm a total fan of Momi's design skills, and ride a 9m2 and 12m2 Trigger myself
No dishing here at all, just honest feedback