Oldnbroken wrote:So, the question there is....should mail order kite shops also be the importer of a kite brand?
I know of two mail order kite shops that do business brick and mortar on a local level, do mail order nationally, and who are each the importer of a kite brand.
This makes it a bit tough for every local kite shop who would want to carry those kite brands, and if I had a local shop, I would not carry them.
But prices for kite gear is high, so the temptation to buy from mail order shops at better prices is always there.
And that is also a reason the direct sales model Switch is using is working for them.
I think that there are a half dozen kite brands that should seriously consider a direct sales model.
I see some more established kite brands (Crazyfly eg) going to a direct sales model.... same prices as the stores....