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Officially announced: North becomes Duotone

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SaltWaterDog
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Re: Officially announced: North becomes Duotone

Postby SaltWaterDog » Fri Jul 20, 2018 11:53 am

yearningf wrote:
Fri Jul 20, 2018 11:27 am
is this true. its all over facebook
Yup. And when you think about it, why wouldn't they with a brand name that's had more market share than any other company in the industry. Duotone could be fucked though. Even with the kite names under their umbrella. Impossible to predict consumer behaviour with something like brand loyalty and no doubt North will milk the "true north" thing from now until the end of time.

http://kiteforum.com/viewtopic.php?f=1& ... 1&start=10

iriejohn
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Re: Officially announced: North becomes Duotone

Postby iriejohn » Fri Jul 20, 2018 12:51 pm

SaltWaterDog wrote:
Fri Jul 20, 2018 11:53 am
yearningf wrote:
Fri Jul 20, 2018 11:27 am
is this true. its all over facebook
Yup. And when you think about it, why wouldn't they with a brand name that's had more market share than any other company in the industry. Duotone could be fucked though. Even with the kite names under their umbrella. Impossible to predict consumer behaviour with something like brand loyalty and no doubt North will milk the "true north" thing from now until the end of time.

http://kiteforum.com/viewtopic.php?f=1& ... 1&start=10
Fits with this post:
PinkNorthPride wrote:
Thu Jul 19, 2018 1:44 pm
Well how the world turns.. Just as I thought I'd have to be that awful two tone name a little bird tells me there has been some massive recruitment of ex Neil Pryde, ex Cabrinha product guys as they seem to be going through some corporate cleansing at the hands of the bean counters, by no other than yes you've guessed it North Sails.

So will we be seeing North products that look like Pryde (Windsurfing) and or Cabrinha (Kites)? Then what's going to happen to Cabrinha? Word is they've been cut loose by the Pryde organisation and the main man has been spotted at demo's explaining everything going to be ok, it's just like the duotone thing with them as well. Either way, it aint over yet and there's going to be a pissing contest and the Duotone lot will have their work cut out.

Well the mags and advertising mediums will be doing well from it at least.

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Re: Officially announced: North becomes Duotone

Postby Toby » Fri Jul 20, 2018 1:05 pm


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Re: Officially announced: North becomes Duotone

Postby Liquidleisure » Fri Jul 20, 2018 5:39 pm


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Re: Officially announced: North becomes Duotone

Postby Matt_TYRCZ » Fri Jul 20, 2018 6:03 pm

hahahaha Duotone goes bankrupt before they even start

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Re: Officially announced: North becomes Duotone

Postby a99 » Fri Jul 20, 2018 6:27 pm

This will be super interesting moments in marketing: which more people buy - unkown brand (Duotone) with known kite names Rebel, Vegas and etc or Known brand name (North) with unknown new engineered kites with zero known names :) World will face super interesting kite brands battle in near future :)

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Re: Officially announced: North becomes Duotone

Postby grigorib » Fri Jul 20, 2018 6:45 pm

Buy Slingshot. What a time to be a big, stable brand without identity disorder!

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Re: Officially announced: North becomes Duotone

Postby madworld » Fri Jul 20, 2018 6:47 pm

Windsurfers went with Ezzy sails, when David Ezzy the former North windsurf sail designer formed his own company. If you want the kites to be like Cabrinha, go with the new North, If you like the current North kites, go with Duotone. North windsurf sails sucked for many years after Dave Ezzy left.

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Re: Officially announced: North becomes Duotone

Postby Toby » Fri Jul 20, 2018 7:02 pm

Duotone doesn’t need to prof anything...North does.
Plus DT has a year ahead...that could make the difference.

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Re: Officially announced: North becomes Duotone

Postby iriejohn » Fri Jul 20, 2018 7:20 pm

The other established kite brands must be privately laughing behind their hands - what an utter shambles. :roll:


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