I live on the East Coast but have had the chance to take beginner lessons in Europe... luckily they seem to have normal prices in the range of $30-50 USD per hour... I've noticed similar prices in South America and can only guess that they are the same in other parts of the world.
Now in the US we have instructors charging BEGINNERS a whopping $100-125 PER HOUR. I have yet to find anything sub $100. After everything is said and done lessons come out to $500-1000 dollars just to get up and riding on the board depending on the person and pace of learning.
As someone that is just entering the sport I'd rather drop the extra cash to fly out somewhere exotic and take lessons there even if runs me a bit more than going locally. This is just bad business for US instructors. How do instructors in the US justify these costs? Does this not seem like a bit unwelcoming to the average person that might want to try the sport?